The Most Common Packing Mistakes Business Makes and How To Avoid

In the eCommerce world, packing plays a crucial role in ensuring the smooth flow of operations. Packaging is the customer’s first point of contact with your business. Because it is the brand element that drives clients’ purchasing decisions, it must be excellent. 

However, there are common packing mistakes that businesses often make, leading to inefficiencies and potential setbacks. In this article, we’ll explore these common packing mistakes and provide insights on how to avoid them.

The Most Common Packing Mistakes Business Makes and How To Avoid 1

Common Packing Mistakes Business Makes

Using Wrong Size Packaging

Packaging isn’t a one-size-fits-all practice. Different items require different packaging options. Using the wrong box size for product packaging is one of the most common packing mistakes.

Standard boxes may not be suitable for all products, requiring practical alternatives such as packaging little items in oversized boxes. Expert knowledge is needed to ensure that the product is packaged properly to reduce risks to health, damage, leaks, and other potential hazards. Wrong-size packaging not only makes the opening process more difficult for customers but also subtracts from the overall presentation.

Improper Seal

Beyond standard tape and glue, considering your sealing strategy is important. A proper seal secures the product inside from outside elements such as air, moisture, and contaminants. This is especially important for perishable goods, as a tight seal maintains freshness and quality. 

A well-sealed package reflects positively on your brand. It conveys a message of professionalism, quality control, and attention to detail. Prioritize packaging solutions that balance security and usability to provide a satisfying user experience.

Excessive Packaging

Consumers are becoming more interested in eco-friendly and sustainable packaging, and caring about the environment tends to be helpful. According to a recent survey, 67% of shoppers respect a product’s environmentally friendly packaging. 

Avoiding excessive or wasteful materials in your packaging can save a significant amount of money on unneeded shipping and void fillers. It also brings you out of the competition, as more and more businesses are increasingly embracing eco-friendly packaging. 

Ignoring the quality of packaging

Using cheaper supplies might damage your brand’s image and compromise the product’s integrity. Invest in high-quality packing materials that not only protect the product but also provide the buyer with an impression of value. 

While cost-effectiveness is important for e-commerce businesses, sacrificing packing quality is a dangerous path to take. Using low-quality materials increases the possibility of product damage during transit, and also damages your brand’s reputation. This extends beyond basic packaging to supplemental goods such as tape and foam rollers, all of which contribute to overall product protection.

Forget About Branding

One of the common packing mistakes is neglecting to recognize the significance of consistent branding across all packaging. To avoid this, make sure your packaging matches your brand’s presentation, logo, and general look. 

Brand awareness is built via consistency. Ignoring branding chances on packaging is a wasted opportunity to improve your business’s image. Adding a simple tag or label to shipping packages may significantly boost your brand’s visibility. A meaningful thank-you message or appealing coupons create a memorable customer experience, encouraging repeat business.

Ignoring the Unboxing Experience

The unboxing experience has the potential to greatly influence customer perception.  Customers’ perceptions of your brand are influenced by the appearance and functionality of your packaging. Neglecting this might lead to the loss of opportunities for favorable brand association. Make the unboxing experience memorable by using smart design and perhaps a personal touch.

Complicated or Unclear Messaging 

Packaging is a means of communication. Confusion can result if the communication is overly complex or unclear. Ensure that your packaging communicates the value of the product simply and concisely, with an emphasis on the customer’s benefits. The absence of important product information on the box might be a huge disadvantage. Include important information such as usage instructions, components, and advantages. This increases customer satisfaction and trust.

Ignoring Regulations and Compliance

Shipping legislation and compliance standards must be kept up to date by all businesses. Regulatory authorities establish rules to protect consumers, keep fair commercial practices, and safeguard the environment. Ignoring these regulations may result in legal action, fines, or product recalls.

Consumers today are also more conscious and informed; they appreciate brands that adhere to ethical and legal standards. News of non-compliance spreads quickly, leading to a loss of trust and credibility among your customer base.

Top Tips for Avoiding Common Packing Mistakes

Failure to find the sweet spot between excessive and insufficient packing is the most basic mistake in packaging. A staggering 50% of online shoppers switch brands if they get damaged products, which are frequently the result of either over-packing or under-packing. 

Shipping a delicate glass object, for example, requires precision. Excessive cushioning can cause breakage, whereas insufficient cushioning increases the danger of collision-induced damage during transit. Striving for the perfect balance by using just enough packaging to ensure product safety is the key to avoiding those common packing mistakes we mentioned. Let’s explore the tips for avoiding common packing mistakes that businesses often make.

Strategic Packing

Businesses must plan thoroughly before beginning the packing process. This includes evaluating the types of items that need to be packed, comprehending their fragility, and identifying the most effective packaging materials.

While cost-effectiveness is important for e-commerce businesses, sacrificing packing quality is a risky route to take. Using low-quality materials increases the possibility of product damage during transit, damaging your brand’s reputation. This extends beyond basic packaging to supplemental goods such as tape and foam rollers, all of which contribute to overall product protection.

Right Size Matters

Packaging materials substantially contribute to overall production costs. Using the correct size reduces the amount of material used, lowering costs. The size of the package has a direct impact on shipping prices. Carriers frequently charge for both weight and volume. Using suitably sized packaging reduces space, allowing more products to be delivered in a single cargo and, as a result, lowering shipping costs. This is not only eco-friendly but also cost-effective, which will benefit your business’s profitability.

Quality Packing Materials

Using low-quality packing materials may seem cost-effective initially, but it can result in damaged goods and increased expenses in the long run. Investing in durable materials ensures the protection of products during transit. They safeguard the product against any damage, breakage, or deformation, ensuring that it reaches its customer in perfect condition.

Customers’ first contact with your goods is generally through its packaging. Quality materials communicate a feeling of professionalism and attention to detail, which helps your brand’s image. Customers may also relate the quality of the goods inside with the quality of the package.

Balancing Weight Distribution

Uneven weight distribution within packages can lead to transportation challenges and potential damage. Weight distribution can be affected by how a product is positioned within its packaging. To prevent tilting or tipping during handling, place the heaviest element of the goods in the center of the package. Insert internal supports such as dividers, inserts, or custom molds to secure the product in place. Handling instructions, including information on optimal introductions, should be clearly labeled on the packaging. This helps carriers and handlers determine how to deliver the goods without damage.

The Importance of Clear Labels

Inadequate labeling can lead to confusion and misunderstanding. Labeling packages clearly with product information, delivery information, and handling instructions is important for a smooth shipping procedure. 

Clear product labels contain important information for product identification and can also help customers identify the goods immediately and easily, allowing for efficient and accurate choices when shopping. This is particularly crucial in retail environments with numerous competing products.

Special Handling for Fragile Goods

Packing fragile objects requires special attention. Ignoring this factor can lead to broken items and unhappy customers. It is critical to use specific packaging processes for fragile products. This may include bubble wrap, foam inserts, packing peanuts, or air cushions. These materials provide cushioning to absorb shocks and prevent breakage.

Label packages containing fragile items and use “Fragile” or “Handle with Care” stickers on multiple sides of the package. This alerts carriers to exercise caution and encourages them to prioritize the safety of the package.

Proper Training for Packing Staff

Packing is a skill that requires training. Businesses frequently make the mistake of assuming that any employee can handle packing tasks.  

A thorough training program promotes consistency and expertise in the packaging process. Proper packing staff instruction is critical to ensuring efficient, consistent, and high-quality packaging procedures. Staff should be educated on the individual packaging needs for each product. The importance of paying close attention to packaging requirements and specifications should be emphasized to packing staff.

Sustainable Packing Practices

Sustainable packaging strives to reduce environmental effects by using materials with reduced environmental impacts. This involves the use of renewable resources, recycled materials, and biodegradable or compostable packaging. Businesses contribute to the overall reduction of pollution by selecting sustainable options. 

As environmental awareness grows, consumers increasingly prefer products with sustainable packaging. Businesses that align with these values build positive brand perception and customer loyalty. Sustainable practices can be a strong differentiator in a competitive market.

Preparing for the Unexpected

Even with careful planning, unforeseen events can occur. Businesses often overlook the need to have backup plans in place to deal with unexpected issues throughout the packing and shipping process. Implement cargo tracking and a real-time monitoring system that can assist you in detecting problems early on, allowing for timely intervention and reducing any potential damage or delays.

Consider shipping insurance, particularly for high-value or fragile commodities. Insurance can give financial security in the event of an unanticipated occurrence such as an accident, theft, or natural disaster.

Businesses always expedite the packaging process to meet tight deadlines in today’s fast-paced eCommerce world. However, it is critical to emphasize the importance of maintaining quality standards even when time is limited. Avoiding these common packing mistakes is critical for businesses seeking an efficient supply chain. Businesses can improve their packaging processes and reduce the chance of setbacks by using these strategic tips and avoiding common packing mistakes that businesses often make.

Read more:

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How Third-party Logistics Services Can Ensure E-Commerce Growth?

The Top 6 Reasons For Outsourcing in Supply Chain Management For Your eCommerce Business

At SPExpress, we offer services from order fulfillment to supply chain management services that include freight forwarding, transportation, warehousing, picking and packing, inventory and supply chain management, and order fulfillment. We work closely with our customers to ensure their 3PL needs are being met properly. Since we understand how valuable working with a reputable 3PL provider can be, and how it can help our customers to focus on growing their businesses. 

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